Rootine Partners With MMA Veteran And UFC Champion Matt Brown

NASHVILLE, Tenn., Oct. 5, 2021 /PRNewswire/ — Rootine announced today it has partnered UFC athletes Matt Brown, Miranda Maverick, and…

NASHVILLE, Tenn., Oct. 5, 2021 /PRNewswire/ — Rootine announced today it has partnered UFC athletes Matt Brown, Miranda Maverick, and Austin Hubbard. They all demonstrate incredible strength, finesse, and power but Brown leads the pack with his veteran status and multiple records. Brown understands the importance of properly fueling his body to increase performance, improve stamina, and get the proper nutrition his body craves to perform at his optimal level. Brown is a stoic, determined, and dedicated individual embodying the character traits that Rootine looks for in a partner. As a father, founder, and elite competitor he knows what it takes to perform at his best in and out of the octagon. 

Brown has been professionally competing for 20 years and shows no sign of slowing down. He announced his highly anticipated fight on December 4th just last week. He manages to stay on the top of his fitness game while also running and operating his gym Immortal Martial Arts Center and co-launching the coffee brand, Immortal Coffee. Rootine’s Head of Brand, Lily Hecht-Leavitt, speaks to why Brown is an ideal brand ambassador: «Brown is not only an amazing athlete but also an incredible human being. He is respectful, focused and humble. He can outperform fighters half his age. His endurance is inspiring. Brown has fine-tuned his body through perseverance, diligence, and precision nutrition.»

Brown echoes Hecht-Leavitt’s enthusiasm, «As a professional athlete, I’m extremely aware of what goes into my body. Nutrition is the number one priority for me. When Rootine approached me I knew this was going to be a special partnership. Their fully personalized nutrition gives me a leg up against my competition.»

Rootine CEO and co-founder, Rachel Soper Sanders shares, «We’re all excited about how these partnerships extend the Rootine mission – empowering people to leverage their personal data to achieve optimal health – to new audiences. Matt, along with Miranda and Austin, are functioning at their optimal levels. Like other Rootine members, they are high-achieving individuals improving focus, endurance, sleep, energy, and recovery through precision nutrition.»


Rootine unlocks better health and daily performance with precision nutrition. Rootine’s first product focuses on optimizing cellular nutrition through a personalized daily micronutrient membership. Rootine is differentiated in its process, unmatched data and insights, and unique delivery form factor. Rootine is helping thousands of members improve their health. To start your journey to better health take the quiz. Learn more about becoming a member. 


Lily Hecht-Leavitt,

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